Skills: Concept development, graphic design, search engine optimization, website design, research
Software: Adobe InDesign
A lot of planning goes into creating a website. Colors, theme, content, writing style, media and accessibility are all topics that are discussed prior to the launch of the site.
After learning about content strategy, I read, researched and audited a website as a way to put what I was learning in action. The website I chose to audit was American Forests, the oldest national nonprofit conservation organization in the United States because though I saw how visually appealing it was, and how educational and well-written its content looked, I wanted to explore whether all their beautiful images and media were being posted properly and in a way that everyone could enjoy it.
The report I created above will provide an in-depth analysis of the website based on data collected by Screaming Frog Search Engine Optimization (SEO) Spider Crawler, an SEO audit tool. Among the data analyzed in this audit includes: Page Title elements, Meta Descriptions and Keywords, a Content and Image review, Accessibility and Header elements.