Skills: Concept development, graphic design, presentations, search engine optimization, website design, research
Software: Adobe InDesign
The St. Charles Public Library District (SCPL) has served its community for more than 125 years and has become more than just a repository for books. Its website was launched in 1996, which opened a world of new information to patrons.
In an effort to continue evolving and adapting to current trends, as well as providing services of interest to its diverse community, the Library released a Request For Proposal (RFP) for website redevelopment. An RFP is a document that announces a project, describes it and then requests for bids from qualified contractors to complete it. The following content strategy report details strategic alignment efforts for the redevelopment of SCPL’s website.
When creating this proposal, it was important to keep in mind what the St. Charles Public Library District was looking for. I made sure to keep their color/theme, as per their request and worked to ensure that their wide range of online and in-house services were mentioned as often as possible.SCPLD’s primary website audience includes current and prospective library users of all ages and staff, which is why I wanted to include as many of the services they offered throughout the proposal.