Skills: Concept development, research, graphic design, product mockups, social media content creation
Software: Adobe Illustrator, Photoshop and InDesign
Take a moment to think about the best event you’ve ever been to. Whether it was concert, a local 5K or a music festival, it’s safe to assume you remember the event’s theme, tone, logo or all of the above. That’s the power a marketing package has. The graphic designer of said event most likely worked on messaging and tone preferences with the event planner, consultants and social media managers to ensure there was an overarching theme and a specific mood they hoped they evoked among attendees.
For this project, my goal was to create a marketing package for the Albuquerque International Balloon Fiesta, a world-renowned attraction where attendees of all ages can celebrate ballooning. After my ideas began to take shape, I pinned down six categories— and a few subcategories— I needed to include in this promotional package:
1. Poster
2. Flyer
3. Facebook banner
3a. Facebook thumbnails
4. Instagram posts
5. VIP invite
6. T-shirt design
6a. T-shirt mockups
Packaging an event for marketing purposes will definitely have one’s work cut out for them, but it was extremely rewarding to come up with a plan, theme, color scheme and design elements for different mediums. When you understand why each one is needed and how it should be utilized, it helps build on the overall picture.
Though this was a lengthy project for one person because of all the elements involved, it was definitely one of my favorites to see through as this is something I need for my line of work. It was fun getting to experiment more with Adobe Illustrator, Photoshop and InDesign and ensuring I was using each one as much as I could.