Skills: Concept development, market research, presentation creation, comfortable on-camera presence, captioning
Software: Zoom
A lot of work goes into creating a social media strategy pitch. When being tasked with coming up with a plan, social media managers need to research the company, look into existing analytics, develop SMART Goals, create relevant and creative content schedules, figure out a realistic budget, understand their audience and dozens of other factors that determine the fate of their proposed social media campaign.
Over the course of seven weeks I read, researched and planned out a social media campaign of my own. I chose the amusement park Six Flags Fiesta Texas because I saw the potential the brand could have on social media.
The brand had a lot of room for social media opportunities, including posting more frequently, establishing new social media audiences, using video as a tool, redistributing their YouTube content, cross-sharing their website content to get their social traffic on their site (which can then create opportunities to buy park tickets), taking advantage of popular trends, among other possibilities.
With this in mind, my goal was to create a plan where the brand could use video to not only reach new audiences, but also increase engagement across their social media platforms. If they were to follow through successfully, Six Flags Fiesta Texas could create opportunities to build a community of loyal followers, which can in turn create additional brand awareness, as well as potential new customers for their theme park.