The Effectiveness of a Brochure 

Skills: Concept development, graphic design, print production

Software: Adobe Illustrator

Another way images can impact an audience is through brochures. While they’re not the most exciting design to create in the world of graphic arts, they can be some of the most informative because of the amount of space available on a simple trifold.  

For this brochure, I wanted to incorporate different shades of blue to not only match the mood boards I created, but to highlight the “water” part of the indoor water park. As a way to help a customer picture the size of the resort, as well as highlight all the activities one can participate in, I incorporated as many photos as possible, both front and back. Lastly, I thought the idea of breaking the trifold grid would not only look visually appealing, but would be another way to make the brochure look seamless and well-thought out.