Category: Content Creation
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Wrapping up a passion project
There’s a lot that could go wrong in the world of content creation. If you’re editing a graphic, Indesign could force-quit and you lose your work. If you’re going on location to shoot photos you can arrive with all your gear and realize you forgot your SD card. You could schedule a time and date…
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Timing is everything
One of the terrifying things when planning or organizing social media content is that timing is everything. You could have a well-thought-out strategic plan with nicely written posts and engaging content, but schedule it at the wrong time and it could be the difference between a post that performs well and one that gets lost…
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Every number tells a story
Have you ever read statistic after statistic about a certain topic until every number eventually meant nothing to you? The difference between blurting out stats and using data to tell a story is giving the audience a reason to care. According to an article by digital marketing performance management platform Team NinjaCat called “How to…
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Establishing tactics for a successful social media campaign
When thinking about social media, the average person will think about their favorite dog influencer on Instagram, their favorite cooking profile on TikTok or their go-to travel page on YouTube. Because of the way social media has evolved over the last decade, it’s not out of the ordinary to believe it’s anything otherwise. But for…
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Diving Into Pre-Production
Diving into a large project can be extremely overwhelming. Your head is filled with dozens of ideas you hope to see to fruition and your heart is all in. As is the case with most things, however, your next question is now, “Where do I start?” Last week I reinforced the importance of a project…
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Pitching a passion project
Starting a passion project can sound daunting. You have an idea you’ve always wanted to pursue but have never found the time or motivation to follow through. When you finally decide to take action, where do you start? I’ve found that when pursuing large projects— whether it’s a home DIY project or an extensive work…