Category: Uncategorized
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Content Design Proposal: St. Charles Public Library
The St. Charles Public Library District (SCPLD) in St. Charles, IL released a Request For Proposal (RFP) for website redevelopment. An RFP is a business document that announces a project, describes it and then requests for bids from qualified contractors to complete it. As per their RFP, SCPLD is hoping to redesign their website and…
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Re: Securing Your Privacy on Social Media
Social media: we’re all on it. How we use it, however, is different for everyone. On the personal side, some are on it to show off all the adventures they go on and the extravagant meals they eat, others want a space to share family photos and highlight their children’s accomplishments. On the professional side,…
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What to know before clicking ‘I agree’
Anyone who has ever downloaded a new app, opened up a new account or even visited a website has probably seen a popup prompting you to read and accept that company’s privacy policy. But like most internet users, we lazily skim through it or blindly click “I agree” so we could move on without having…
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Data mapping: We’d be lost without it
At this point, it’s probably safe to assume that most people are pretty used to using GPS services. Whether it’s using Google Maps to get directions from Point A to Point B, searching “taco restaurant near me” on Grubhub or using your location settings to see how close the UPS guy is to getting your…
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Why you should give a frappe about Google Trends
“Google it” has become a phrase synonymous with looking something up on a web browser when a question needs to be answered. Gone is the time when people went to libraries for research, our culture has evolved to the point where we can now get our questions answered in seconds. That accessibility, however, comes at…
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When PR, Education and Marketing Coincide
In 2021, the things you can do on social media are near-endless. Whether it’s meeting people with a shared passion, linking up with professionals in your field or learning about how new state laws will affect you and your community, you can just about find it all on social media, especially Twitter. I mention Twitter…
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Tracking Metrics that Matter
Do you know if your social media strategy is working? If you’re unsure, there are various metrics you could be tracking to get the best results for all your social media efforts. What are social media metrics and why are they important? Metrics, or Key Performance Indicators (KPIs), can include everything from Growth (your increasing…
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A Guide to Social Media Analytics
With endless consumer data available on social media, social media analytics have become critical in breaking down competitive and product research, and audience analysis. The core of social media analytics is the gathering and analyzing of audience and marketing data, which can then base a brand’s decisions going forward. By accessing insights to their social…
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Six Flags Fiesta Texas: Social Media Strategy Pitch
A lot of work goes into creating a social media strategy pitch. When being tasked with coming up with a plan, social media managers need to research the company, look into existing analytics, develop SMART Goals, create relevant and creative content schedules, figure out a realistic budget, understand their audience and dozens of other factors…
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The Pros and Cons of Paid Social Media Advertising
Because paid social media advertising is one of the least expensive types of advertising in the digital market, the opportunities to use it to its full extent are endless. Opinions, however, on the value of social media advertising versus organic posts have changed over time. When I worked as a Digital Content Producer at my…