Category: Uncategorized
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The power of visuals
Storytelling through images has the power to do what video does, but you have one frame to encompass an entire narrative. Through elements such as style, colors, typography and an intended message, one is able to create a moving story. In doing so, an audience is able to find depth through their own experiences. In…
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Rolling into the roleplaying world of Dungeons & Dragons
You suddenly awaken. You’re disoriented, but bright orange sparks catch your eye on the far side of the room. A medium-sized fire then erupts. What do you do? This was the first scenario Dungeon Master Jim Zavala presented to two friends who walked into the comic shop this week with the hopes of beginning their…
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Utilizing social media to drive web traffic
Both long-form and short-form content have their place in successful content marketing. What helps drive their success online is the platform they’re posted on. From Instagram to LinkedIn, each platform and their respective audience is what drives its success. Nowadays, even a beautifully written long-form piece can be nothing without its respective special media post…
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Context is everything
In author Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook” he asserts that “Content is king, but context is God.” He pushes this mantra hard because marketing isn’t as clear cut as it used to be. To be successful in the marketing world you need to able to deliver messages in ways your audience will actually…
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Writing: Party of One
For a lot of authors, writers, journalists and novelists, the point of getting words out is for others to read them. They need an audience. They worked hard (because writing is hard) and they hope their readers can appreciate their craft. There is also the question of whether one should write for an audience. Should…
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What affects an article’s readability?
There are many factors that determine whether an article, story or piece is readable. You have to make sure your readers understand what you’re trying to say, word-for-word. It’s using grammar and sentence-structure that’s straightforward and easy to follow. It’s ensuring that the layout is easy to navigate and the information is presented in a way that’s…
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What kind of writer am I?
If there’s one thing those in the creative field can agree on, it’s that writers’ writing habits vary wildly from person to person. We come from different backgrounds and branches within the creative world, which is bound to influence how we put words down on paper or on a screen. My writing has changed a…
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News circulation in social media is broken. Can users learn to regain trust?
When social media began, it was a bubble of information. It was a place in which a person could connect with another, reaching through space and time to interact with others, share opinions, stay in touch and find others who shared your same way of thinking— or expand and interact with those who didn’t. You…
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Slowing down in the fast-pace Digital Age
As we live in the digital age, we by very definition, are producing and consuming more content than ever before. We crave the fast-pace nature of social media and reverse chronological timelines. Always wanting and needing more; more information, more gossip, more details, more news. In the realm of quick access to media and communication,…
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Learning to Embrace the Luxury of Boredom
Back when we were kids trying to live our best childhood, we were always on the move. We’d do anything and everything our vast imaginations could come up with within the span of a day. In doing so, we learned to occupy every moment of our time. Growing up, we adapted that same mentality of…