Category: Uncategorized
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What-a-fam
In the age of social media, communities are key to a brand’s loyalty, online presence and long term success. Those with strong and engaged communities can often learn about their consumers, innovate competitively and grow as a company. To further examine the impact communities have on a brand’s reputability, I looked into the fast food…
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Adventure is only a post away
REI (Recreational Equipment Incorporated), is a national outdoor retail co-op that has popularized the outdoor and adventure travel spaces. The company has cultivated its brand by not only being a one-stop-shop for hiking, camping, bicycling, walking your dog or taking the kiddos out to the park, but one that has continued to nurture the passion…
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My space, your space, our social space
In 2021, it would be a bit of a challenge to find more than a handful of people in your circle who are completely offline and have no social media presence. At the very least, popular social networking sites like Facebook, Twitter, Instagram and TikTok are familiar names to most people— even for non-active social…
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Using native advertising to drive brand interest
With hundreds of millions of active social media users across the United States, it’s no wonder why more and more brands and businesses are implementing digital marketing strategies to effectively reach and engage their target audience online. According to social media management company Lyfe Marketing, digital marketing has been proven to be the most cost-effective…
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Land doesn’t vote, people do.
If done correctly, mapping and data visualization can be a powerful tool for sharing important information with the public. It works to help the general population better-understand topics that would otherwise be too complex to grasp. Mapping and data visualization done incorrectly, however, is one of the most misleading and deadly sins of visual storytelling.…
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Beat the Heat
At this point, saying it’s hot outside is probably an understatement— and that’s the case across the country. Earlier this week, for instance, I traveled to Seattle, Washington from Edinburg, Texas for vacation. We came here hoping to escape the Rio Grande Valley heat and enjoy some West Coast weather, but instead were welcomed by…
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Driving brand interest through native advertising
There is no doubt that digital advertising can lead to higher levels of engagement and interaction. Whether to drive web traffic or social media, digital marketing strategies help create awareness and transform leads into customers. The use of the internet and social media has changed consumer behavior and the ways in which companies conduct business.…
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Love Beyond (A Cup) Measure
There’s a saying that goes “baking is love made edible.” It’s probably a quote that nine-year-old Ethan has never heard, but after this last week, it’s likely the way he feels now. This week, I was asked to babysit my nephew Ethan for an afternoon so his 13-year-old sister and 15-year-old brother could get their…
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Reading in between the wines of data visualization
Nowadays, there are a lot of ways to visualize data. Designers can use visual elements like maps, graphs and charts. There are also heat maps, scatter plots and pie charts. Regardless of the type of data visualization tool, the purpose of each one is to see and understand trends, outliers and patterns within data, as…
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Mood for Thought
With more than 1.5 billion websites across the internet, it’s more important than ever to have one that not only stands out, but one that speaks to its end user. How will a person react to the site that they are viewing? What about the message the brand is trying to share? A brand and…